In association with the iRule Music Experience, the iRule Atlanta Experience aim is to PROVIDE an outlet for artistic expression, PRESENT information from an integral perspective to raise awareness and PROPOSE alternatives and solutions to build a stronger and more effective music community. We will complete our mission utilizing the CREATE>BUILD>MARKET Model. The main objectives of the model are to:
(1)CREATE awareness about the challenges and opportunities affecting the music industry; whether you're a music fan, artist or label. (2)Provide the resources, ideas and strategies for music fans, music artists and music labels to BUILD the music community. (3)Establish a MARKET to begin the process of constructing the music community.
The iRule Atlanta brand provides valuable resources and opportunities through their blog, radio show, magazine, music mixes, workshops, etc. Beneath the iRule Atlanta brand is the iNFUMUS Group, a social media and music consulting agency, whose aim is to posiiton and empower DIY (Do It Yourself) music fans, artists and labels to utilize the infinite amount of online resources to their advantage, build stronger followings and relationship with their fans and capitalize.