Engaging your fans, building long term relationships and giving them a valuable music experience are the key factors for success in today’s music industry both on and offline. With these factors in mind, offline success can be measured by the amount of loyal fans that show support at your shows, buy your album and merchandise and help spread the word about your music.  Online success can be measured by…..How many friends you have on MySpace and Facebook? How many followers you have on Twitter? What about the amount of hits you have on Reverb Nation? Although these factors are relevant (to an extent), we need some type of platform that can measure variables such as how many people downloaded, shared or recommended your song, subscribed to your blog or video channel and who is talking about you on the web. This information is critical because it helps the artists in finding their demographic to being to build relationships with that market. Indie Music Tech, a music technology company based in Atlanta, GA, is providing the resources for music artists to engage, build and succeed. The founder, Duncan Freeman, has a series of projects that he wants to release under the Indie Music Tech brand. The first of several projects, released in August of 2007, is the IMT blog, whose aim is to discuss the next generation of Internet products and services that are enabling the indie music industry, and how artists can effectively utilize this kind of technology to market and promote their music. The second venture, released in private beta in September of 2008, is Band Metrics, a semantic web application for the music industry that collects, analyzes and displays dynamic popularity and trends about musicians and bands. As the web becomes more intelligent, it is important to stay in tune with information such as what IMT provides and experiment with applications such as Band Metrics because it will play vital role in your music career.

 


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