A Glimpse Into the Future 09/12/2009
I recently gave a lecture about the future of music, which was aimed at providing concepts, information and resources to music fans, artists and labels to apply and establish a stronger foundation and position themselves to endure the infinite possibilities and opportunities awaiting them. I feel that it’s very important to understand and embrace the essence of change because this is the perfect opportunity for you to seize the moment. Everything is going through transition right now, from our economy to the music industry to our way of life.As a music futurist I incorporate integral philosophy as the framework for my research, which in turn produces sound solutions and thought provoking predictions. In my lecture, I laid out a road map that could hopefully shape the music industry of tomorrow. Below is an outline to road map I’ve constructed:
.Discovering new music
.Creating conversation and communities around the music
.Future magazines publishers
.Future radio stations
.Future music video channels
.Adding value to your music
.Building web presence and relationships w/ your fans.
. Future Outlook
.House and/or Community concerts
.The 3 E's (Embrace/Engage/Empower)
.Establishing a market for the community
.Open Access Platforms
.All Digital Music Conglomerate
With the music fan, assisting them with discovering new music, which will in turn help them to redefine their musical taste, will cause them to create conversation (word of mouth) and social communities around the music they love. We’re seeing this take shape now as social media has allowed people to do so. I conclude as more people are introduced to sites such as Last.fm, imeem,Issuu, Podomatic, and Muzu TV, they will be the ones to create in demand online music magazines, radio shows and music video channels.
With music artists, I will share with them new concepts and models to add more value to their music, thus creating a musical experience. This in turn will help them to build web presence and deeper relationships with their fans. With new concepts, models, outlets and platforms that will add quality and attract a wider audience for the artist, I feel this would open the door for music subscriptionsinstead of depending solely on album sales, touring opportunities at house and/or community concerts, and virtual reality experiences on sites such Second Life and/or Machinima.
With music labels, I will stress the importance of embracing change, engaging with your community, and empowering the world. I feel that this would set the stage for establishing a deeply rooted and sound market, which would involve the acceptance of sharing music, 360 degree deals that are fair and ethical, and establishing relationships with online personnel (bloggers, podcasters, vodcasters, cyber pr firms, etc.). I conclude that this would pave the way for open access platforms where music fans, artists, and labels work together and share in the wealth, and create all digital music conglomerates that will operate solely online.
As I become more involved in the industry, delve deeper into my research, and continue to pay close attention to the emerging trends and advancing technologies, the road map that I’ve laid out for you today will become more precise and valuable over time. I am currently working on an eBook which would expand on the outline above in more detail. If you’re a music fan, artist, or label who wants to understand the essence of change, wants to know what the future has in store for the music industry, and position yourself for success, I suggest that you subscribe to my channels below.our new blog post. Click here and start typing, or drag in elements from the top bar.
Da Architec of Street College 09/12/2009
Truth be told, majority of the artists and musicians within the music industry are uneducated and DO NOT have a sense of direction. Knowledge is the key to success in any industry and an infinite amount of people are locked outside in the dark. Where are the key holders of light as we continuously swim in this black hole of ignorance? If you seek, you shall find. I attended a free workshop a couple of months ago at the Coffee Loft entitled, “Overstanding the Music Business”. The workshop was hosted and conducted by Da Architec, a talk show host and self publisher who is committed to educating the masses about the business side of the music industry. The program included topics such as, 360 deals, tagging digital music, international music codes, how to collect digital royalties, monetizing music and digital distribution. I had the opportunity to speak with Da Architec after the function and he was serious about raising awareness about what’s going on within the music industry and how artists should take advantage of the resources available to them and begin creating their own destinies. I also received a copy of his book entitled, “Overstanding the Music Business”. The book goes more into detail about marketing and promotion, digital distribution, digital music rights and tracking digital music. If you’re an artist who wants to overstand the business aspect of the music industry, check out Street College, an organization blackprinted in 2001 by Amen (American Music Education Network)Inc. and scribed by Da Architec, to purchase the e-lesson, “Overstanding the Music Business”. Also tune into Da Architec’s talk radio show, The Digital Record Label Talk Radio Show.
Below are some questions posed in the “Overstanding the Music Business” ebook. How knowledgeable are you about the business aspect of the music business?
1.What is SoundExchange?
2.A production deal is when a producer and major label split profit after all expenses? (True or False)
3.What is Brick and Mortar?
4.Barcodes and ISRC codes are the same. (True or False)
5.A record pool is a network of DJs. (True or False)
Check out Da Architec and Street College
Moore Than I Can Say 09/12/2009
"I try to come up with concepts that haven’t been addressed, or haven’t been said in the way it needs to be said. I like to sing about real issues that people either ignore or shy away from."
Words cannot describe how I felt when I read about and heard the vibrant and soothing sounds of Daniel Moore. I exhaled a breath of fresh air for the mere fact that there’s still “feel good” music being produced by an artist who wants to take music to a higher threshold. Today, songwriters, musicians and producers settle for the luxuries of contentment even though the standards to create quality music with substance are set too low. As a conceptual and ingenious thinker, Daniel Moore not only raises the bar, he sets the standards to heights most of the greatest songwriters and musicians of our time would appreciate. To be mentioned in the same breath as legends, better yet, to be considered a legend takes more than passion, commitment and a love for the art. It also requires an innovative mind, leadership and the ability to execute. With the accolades Daniel has received throughout his career and being credited for finding the “pulse of the people” as Stevie Wonder, Donny Hathaway, Bob Marley and John Lennon have done, you would think that he has been producing hit records for over a decade. Although he has worked behind the scenes, writing songs for TLC and Ciara; producing tracks for Jennifer Holiday and Sha Simpson; and sharing the stage with Cee Lo and Michael McDonald; Daniel is preparing for the release of his debut album, “Thinking Out Loud”. The title alone gives the impression that we’re going to receive a music experience about a man who is being honest with himself and the listener, expressing his emotions from all angles, and finding a sense of acceptance through melody. Music is therapeutic and I’m betting that this album will give both Daniel and the listener a feeling of relief after embracing the healing powers of harmony. I see a future of prosperity and great art from a man who transcends words and leaves you speechless, feeling his message.
I had the opportunity to interview the man behind the scenes. Here is what he had to say regarding his inspirations, career and the future of music and the Atlanta music community.
Who is Daniel Moore?
Hmm…I’m really a simple artist that believes in the power of good music!!!
What inspires you to write?
I’m CONSTANTLY inspired by writers from all generes of music, Sam Cooke, Bob Dylan, Stevie Wonder, Marvin Winans, James Taylor, Diane Warren, Sarah McCoulgan, etc. Just yesterday I heard a song from Charlie Singleton, “if God were a woman, I’d be a better man..." that STILL has me on Cloud 9!!!
As a song writer, how do you go about writing a song?
Most of the time I begin with a concept!!! I try to use real life scenarios that people can relate too, but aren’t too common. Then comes the melody. Most people wouldn’t believe that I go in the studio most times with a FULL song without having touched a keyboard…LOL!
When and how did you get your start in the industry?
I was in college at the Hart School of Music, where I met my current manager, Linda Casey. She’s Brandon & Brian’s mom from Jagged Edge. So we (Corna Boyz) started working with them and a group called “Anjel,” which consisted of Latoya Luckett and Latavia Robertson (formely of Destiny’s Child). From there I went on to work, write and arrange for several artist and producers from TLC, Rodney Jerkins, Ciara, Jennifer Holliday, and a host of others.
What sets you apart from other artists?
I’m not sure any “one” thing sets me apart from anyone. People say, I’m an “Old Soul.” I think that means, that I’m one few artist left that still believe in the integrity of GREAT MUSIC, and not so focused on just making hits, I love being a musician.
Why do you feel singers shy away from certain topics and/or concepts?
Because the object of the music “game” is to write a hit “record,” not necessarily a good “song.” The safest way to go about that is not to reinvent the wheel, just do what works. Just that leaves an open door for me…LOL. Someone once said, “If you shoot for the impossible, you’ll have little competition!!!”
What other ventures do you involve yourself with other than music?
I have a goal of starting a scholarship fund for students who are ready to become entrepreneurs. Tho I do believe that higher education is important, we can’t deny the success of people like Bill Gates and others that just had brilliant plans and execution. So, if you’ve written a business plan that makes sense, this program would give you the start up money.
How are you helping to preserve the future of music?
Simply by not focusing solely on writing hit records, but writing good songs. I want to put focus back on content and musicality.
What are your thoughts about the Atlanta music community?
It’s my hope that Atlanta will get behind one another to help bring to the masses all the hidden talent that lives here.
Watch the video for Daniel Moore’s “Better”
LC Management LLC
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